Musk's Daughter Walks a Robot on a Leash in Campaign Film, Assails AI's Threat to Human Employment
Vivian Wilson, the 22-year-old daughter of Elon Musk, has been named face of Desigual's fall campaign. Its 'Born Rebellious' film shows her walking a Tesla-inspired robot on a leash, pressing it into service as a golf tee, and driving it to a full shutdown — a machine portrayed by an actor and finished in 3D, a dark-humored rebuttal to fears that AI will displace human labor. In interviews, Ms. Wilson faulted generative AI for shrinking creative opportunities and adding environmental strain, maintained that art is defined by a human emotional core, and counseled reduced consumption and the hands-on reworking of old garments.